There were no spectators, no influences, no fashionistas, at Saint Laurent’s presentation of its 2021 Women’s Summer collection, only drone footage of models walking on the crest of a tall sand dune in the middle of a honey-colored desert.
Every year, France’s top fashion houses compete to find the most spectacular locations in Paris to host their women’s wear shows, but with catwalks closed because of the corona virus pandemic, brands now try do outdo each other with spectacular locations for their online-only shows.
Already in the first wave of the pandemic in April, Saint Laurent, owned by the Kerning conglomerate, broke away from the usual twice-yearly calendar of women’s catwalk shows in Paris.It revealed its latest collection on Tuesday, designed by Anthony Varicolored, with a 10-minute Varicolored fashion film called “I wish you were here”.
Models, some of them struggling to walk in the sand with high heels, showed off sensuous evening wear, others boardroom-ready conservative pantsuits. The models also donned tight-fitting ribbed skirts under black leather jackets, figure-hugging black dresses with a top-to-bottom zipper, sheer halter dresses and gold-and-black brocade jackets.
The looks were interspersed with some flowing dresses with floral motives. Many models sported SLY-branded mini belt bags to match.As night fell over the desert - Saint Laurent declined to reveal the location, only saying it was “a desert in the north” - models walked along a ridge of fire burning on the dune’s crest, the flames reflected in the evening sparkle, gold embroidery and Claude Flannel-designed jewelry.
Cuts were announced in industry taxation and import duties, but were insufficient for the textile sector to shine. Haitis textile sector was badly knocked by the deadly tremors. The clothing sector of the country that was steadily building its name in the American markets was deeply affected. Cambodia met with mass labor strikes due to minimum wages. The country was also hit by the global turmoil, still leaving its scars.